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Linen Herringbone

Fabric

Fabric Color

Grey

Earthy, Utility

Vibe

This coat is meant to be worn as a statement piece—on meaningful occasions, moments of connection, and gatherings where James steps forward not only as a professional but as a storyteller. It’s a piece that announces presence with quiet strength, perfect for evenings of significance, ceremonial events, or when stepping into spaces where one’s values and vision matter most.

Where do you want to wear this?

Highlight Artwork

Artwork Prominence

Full Morni

Anchor

Single Stitch

Overcoat - Single Breasted Peak Lapel

James's

by

Design house

Vision Coming to Life

Final Piece

Final Sketch

Linen Herringbone

Fabric

Fabric Color

Grey

Earthy, Utility

Vibe

This coat is meant to be worn as a statement piece—on meaningful occasions, moments of connection, and gatherings where James steps forward not only as a professional but as a storyteller. It’s a piece that announces presence with quiet strength, perfect for evenings of significance, ceremonial events, or when stepping into spaces where one’s values and vision matter most.

Where do you want to wear this?

Highlight Artwork

Artwork Prominence

Full Morni

Anchor

Single Stitch

Overcoat - Single Breasted Peak Lapel

James's

by

Morni Studios

Vision Coming to Life

Final Piece

Final Sketch

Linen Herringbone

Fabric

Fabric Color

Grey

Earthy, Utility

Vibe

This coat is meant to be worn as a statement piece—on meaningful occasions, moments of connection, and gatherings where James steps forward not only as a professional but as a storyteller. It’s a piece that announces presence with quiet strength, perfect for evenings of significance, ceremonial events, or when stepping into spaces where one’s values and vision matter most.

Where do you want to wear this?

Highlight Artwork

Artwork Prominence

Full Morni

Anchor

Single Stitch

Overcoat - Single Breasted Peak Lapel

James's

by

Morni Studios

Vision Coming to Life

Final Piece

Final Sketch

WELCOME TO JAMES’s

CO-CREATION JOURNEY

An Overcoat that Holds the Mountains and Crystals of His Journey

The Vision

James wanted an overcoat that was not just a garment, but a reflection of his journey—a piece that would carry the symbols of his work, his reverence for the earth, and the brilliance of the crystals his company mines. The design draws on the poetry of mountains, rivers, and crystals, evoking the landscapes that have shaped his life’s path.

Drawing it into Form

The design begins with a winding river that flows across the coat, leading the eye through embroidered mountains, guiding towards crystals that glimmer like earth-born treasures. An owl takes flight across this horizon, while at the back, a golden sun rises above the peaks, radiating energy and abundance. Together, these elements weave a story of earth’s depth and the light it reveals.

Artisans Begin Crafting

Skilled artisans set to work on the linen herringbone canvas, sketching out the motifs before bringing them alive through countless hours of hand-embroidery. The crystals were given delicate, faceted stitches to mirror their natural geometry. The sun was rendered with radiant golden threads that capture light as if it were truly shining. With each careful stitch, the coat became an ode to craftsmanship and the land.

The Final Piece

The finished overcoat is a wearable journey—an embodiment of James’ connection to the mountains, to crystals, and to the luminous path he has carved. It holds both strength and serenity, an heirloom of earth and sky, where craft and vision meet. Every time James wears it, he carries with him not only protection from the elements but also the story of his own luminous path.

Linen Herringbone

Fabric

Fabric Color

Grey

Earthy, Utility

Vibe

This coat is meant to be worn as a statement piece—on meaningful occasions, moments of connection, and gatherings where James steps forward not only as a professional but as a storyteller. It’s a piece that announces presence with quiet strength, perfect for evenings of significance, ceremonial events, or when stepping into spaces where one’s values and vision matter most.

Where do you want to wear this?

Highlight Artwork

Artwork Prominence

Full Morni

Anchor

Single Stitch

Overcoat - Single Breasted Peak Lapel

James's

by

Morni Studios

Vision Coming to Life

Final Piece

Final Sketch

Linen Herringbone

Fabric

Fabric Color

Grey

Earthy, Utility

Vibe

This coat is meant to be worn as a statement piece—on meaningful occasions, moments of connection, and gatherings where James steps forward not only as a professional but as a storyteller. It’s a piece that announces presence with quiet strength, perfect for evenings of significance, ceremonial events, or when stepping into spaces where one’s values and vision matter most.

Where do you want to wear this?

Highlight Artwork

Artwork Prominence

Full Morni

Anchor

Single Stitch

Overcoat - Single Breasted Peak Lapel

James's

by

Morni Studios

Vision Coming to Life

Final Piece

Final Sketch

Linen Herringbone

Fabric

Fabric Color

Grey

Earthy, Utility

Vibe

This coat is meant to be worn as a statement piece—on meaningful occasions, moments of connection, and gatherings where James steps forward not only as a professional but as a storyteller. It’s a piece that announces presence with quiet strength, perfect for evenings of significance, ceremonial events, or when stepping into spaces where one’s values and vision matter most.

Where do you want to wear this?

Highlight Artwork

Artwork Prominence

Full Morni

Anchor

Single Stitch

Overcoat - Single Breasted Peak Lapel

James's

by

Morni Studios

Vision Coming to Life

Final Piece

Final Sketch

WELCOME TO JAMES’s

CO-CREATION JOURNEY

An Overcoat that Holds the Mountains and Crystals of His Journey

The Vision

James wanted an overcoat that was not just a garment, but a reflection of his journey—a piece that would carry the symbols of his work, his reverence for the earth, and the brilliance of the crystals his company mines. The design draws on the poetry of mountains, rivers, and crystals, evoking the landscapes that have shaped his life’s path.

Drawing it into Form

The design begins with a winding river that flows across the coat, leading the eye through embroidered mountains, guiding towards crystals that glimmer like earth-born treasures. An owl takes flight across this horizon, while at the back, a golden sun rises above the peaks, radiating energy and abundance. Together, these elements weave a story of earth’s depth and the light it reveals.

Artisans Begin Crafting

Skilled artisans set to work on the linen herringbone canvas, sketching out the motifs before bringing them alive through countless hours of hand-embroidery. The crystals were given delicate, faceted stitches to mirror their natural geometry. The sun was rendered with radiant golden threads that capture light as if it were truly shining. With each careful stitch, the coat became an ode to craftsmanship and the land.

The Final Piece

The finished overcoat is a wearable journey—an embodiment of James’ connection to the mountains, to crystals, and to the luminous path he has carved. It holds both strength and serenity, an heirloom of earth and sky, where craft and vision meet. Every time James wears it, he carries with him not only protection from the elements but also the story of his own luminous path.

Linen Herringbone

Fabric

Fabric Color

Grey

Earthy, Utility

Vibe

This coat is meant to be worn as a statement piece—on meaningful occasions, moments of connection, and gatherings where James steps forward not only as a professional but as a storyteller. It’s a piece that announces presence with quiet strength, perfect for evenings of significance, ceremonial events, or when stepping into spaces where one’s values and vision matter most.

Where do you want to wear this?

Highlight Artwork

Artwork Prominence

Full Morni

Anchor

Single Stitch

Overcoat - Single Breasted Peak Lapel

James's

by

Morni Studios

Vision Coming to Life

Final Piece

Final Sketch

WELCOME TO JAMES’s

CO-CREATION JOURNEY

An Overcoat that Holds the Mountains and Crystals of His Journey

The Vision

James wanted an overcoat that was not just a garment, but a reflection of his journey—a piece that would carry the symbols of his work, his reverence for the earth, and the brilliance of the crystals his company mines. The design draws on the poetry of mountains, rivers, and crystals, evoking the landscapes that have shaped his life’s path.

Drawing it into Form

The design begins with a winding river that flows across the coat, leading the eye through embroidered mountains, guiding towards crystals that glimmer like earth-born treasures. An owl takes flight across this horizon, while at the back, a golden sun rises above the peaks, radiating energy and abundance. Together, these elements weave a story of earth’s depth and the light it reveals.

Artisans Begin Crafting

Skilled artisans set to work on the linen herringbone canvas, sketching out the motifs before bringing them alive through countless hours of hand-embroidery. The crystals were given delicate, faceted stitches to mirror their natural geometry. The sun was rendered with radiant golden threads that capture light as if it were truly shining. With each careful stitch, the coat became an ode to craftsmanship and the land.

The Final Piece

The finished overcoat is a wearable journey—an embodiment of James’ connection to the mountains, to crystals, and to the luminous path he has carved. It holds both strength and serenity, an heirloom of earth and sky, where craft and vision meet. Every time James wears it, he carries with him not only protection from the elements but also the story of his own luminous path.

Linen Herringbone

Fabric

Fabric Color

Grey

Earthy, Utility

Vibe

This coat is meant to be worn as a statement piece—on meaningful occasions, moments of connection, and gatherings where James steps forward not only as a professional but as a storyteller. It’s a piece that announces presence with quiet strength, perfect for evenings of significance, ceremonial events, or when stepping into spaces where one’s values and vision matter most.

Where do you want to wear this?

Highlight Artwork

Artwork Prominence

Full Morni

Anchor

Single Stitch

Overcoat - Single Breasted Peak Lapel

James's

by

Morni Studios

Vision Coming to Life

Final Piece

Final Sketch

Co-Create your Morni

Co-Create your Morni

Or go back to the boring clothes that do not feel like ‘you’?

Or go back to the boring clothes that do not feel like ‘you’?

Bring your visions to life

Bring your visions to life

Bring your visions to life

Bring your visions to life

Enter the Morni flow, where visionary designers and master artisans dive into the ether with you. Together we translate raw imagination into wearable art—blending natural materials, heritage techniques, and next-level design tech to craft pieces that feel entirely your own.

Enter the Morni flow, where visionary designers and master artisans dive into the ether with you. Together we translate raw imagination into wearable art—blending natural materials, heritage techniques, and next-level design tech to craft pieces that feel entirely your own.

Enter the Morni flow, where visionary designers and master artisans dive into the ether with you. Together we translate raw imagination into wearable art—blending natural materials, heritage techniques, and next-level design tech to craft pieces that feel entirely your own.