A healthy planet + wellbeing for its inhabitants.

A healthy planet + wellbeing for its inhabitants.

One Golden Thread exist to elevate consciousness through comfort threads fashioned by nature.

One Golden Thread exist to elevate consciousness through comfort threads fashioned by nature.

One Golden Thread exist to elevate consciousness through comfort threads fashioned by nature.

Feel-good fashion for the conscious collective.

Feel-good fashion for the conscious collective.

Feel-good fashion for the conscious collective.

One Golden Thread

One Golden Thread

One Golden Thread

’S vision

’S vision

’S vision

OGT began with a simple intent, build a considered wardrobe rooted in natural materials and honest construction. Jackets demanded structure without stiffness, tees needed ease without losing shape. Finding partners who could work with hemp, respect craft, and still deliver consistency was the challenge. The result is a collection where fabric, form, and function align, refined, wearable, and quietly expressive.

OGT began with a simple intent, build a considered wardrobe rooted in natural materials and honest construction. Jackets demanded structure without stiffness, tees needed ease without losing shape. Finding partners who could work with hemp, respect craft, and still deliver consistency was the challenge. The result is a collection where fabric, form, and function align, refined, wearable, and quietly expressive.

OGT began with a simple intent, build a considered wardrobe rooted in natural materials and honest construction. Jackets demanded structure without stiffness, tees needed ease without losing shape. Finding partners who could work with hemp, respect craft, and still deliver consistency was the challenge. The result is a collection where fabric, form, and function align, refined, wearable, and quietly expressive.

We worked with suppliers who didn’t fully understand both form and function.

We worked with suppliers who didn’t fully understand both form and function.

We found that factories couldn’t handle the delicate craftsmanship our designs required.

We found that factories couldn’t handle the delicate craftsmanship our designs required.

We want everyday pieces that feel natural to wear, yet intentional enough to stand together as a uniform.

We want everyday pieces that feel natural to wear, yet intentional enough to stand together as a uniform.

Our tech packs were often misinterpreted or delayed in production.

Our tech packs were often misinterpreted or delayed in production.

From Moodboard to Market

From Moodboard to Market

An 8-week process that turns your vision into ready inventory with clarity care and craft

An 8-week process that turns your vision into ready inventory with clarity care and craft

An 8-week process that turns your vision into ready inventory with clarity care and craft

An 8-week process that turns your vision into ready inventory with clarity care and craft

Share OGT's Vision

We align on OGT’s ethos, natural fabrics, restrained silhouettes, and gender-neutral forms rooted in everyday wear. Each piece is designed with intention, balancing craft and function, so the collection feels unified yet personal, quiet yet expressive.

Co-Design & Specs

Together, we refine fabrics, fits, and details. Ideas evolve into clear specifications through measured iterations, with materials, silhouettes, and finishes aligned to OGT’s natural, functional language. considered down to the last stitch.

Sample & Fit

First samples take shape in verified natural fabrics, constructed to defined specs and detailing notes. Fit reviews happen in real time, allowing proportions, ease, and structure to be refined until each piece feels right, on body and in movement.

Lock Tech Packs, Costing & Timeline

You approve final specs, care labels, BOM, and tiered pricing. Once you’re ready, we lock the tech pack and add your run to our production calendar.

Production, QC & Delivery

Your line is crafted in our audited partner workshops. Once QC is complete, we ship to your studio or fulfillment center — ready to shoot, sell, or re-order instantly.

Share OGT's Vision

We align on OGT’s ethos, natural fabrics, restrained silhouettes, and gender-neutral forms rooted in everyday wear. Each piece is designed with intention, balancing craft and function, so the collection feels unified yet personal, quiet yet expressive.

Co-Design & Specs

Together, we refine fabrics, fits, and details. Ideas evolve into clear specifications through measured iterations, with materials, silhouettes, and finishes aligned to OGT’s natural, functional language. considered down to the last stitch.

Sample & Fit

First samples take shape in verified natural fabrics, constructed to defined specs and detailing notes. Fit reviews happen in real time, allowing proportions, ease, and structure to be refined until each piece feels right, on body and in movement.

Lock Tech Packs, Costing & Timeline

You approve final specs, care labels, BOM, and tiered pricing. Once you’re ready, we lock the tech pack and add your run to our production calendar.

Production, QC & Delivery

Your line is crafted in our audited partner workshops. Once QC is complete, we ship to your studio or fulfillment center — ready to shoot, sell, or re-order instantly.

Share OGT's Vision

We align on OGT’s ethos, natural fabrics, restrained silhouettes, and gender-neutral forms rooted in everyday wear. Each piece is designed with intention, balancing craft and function, so the collection feels unified yet personal, quiet yet expressive.

Co-Design & Specs

Together, we refine fabrics, fits, and details. Ideas evolve into clear specifications through measured iterations, with materials, silhouettes, and finishes aligned to OGT’s natural, functional language. considered down to the last stitch.

Sample & Fit

First samples take shape in verified natural fabrics, constructed to defined specs and detailing notes. Fit reviews happen in real time, allowing proportions, ease, and structure to be refined until each piece feels right, on body and in movement.

Lock Tech Packs, Costing & Timeline

You approve final specs, care labels, BOM, and tiered pricing. Once you’re ready, we lock the tech pack and add your run to our production calendar.

Production, QC & Delivery

Your line is crafted in our audited partner workshops. Once QC is complete, we ship to your studio or fulfillment center — ready to shoot, sell, or re-order instantly.

Share OGT's Vision

We align on OGT’s ethos, natural fabrics, restrained silhouettes, and gender-neutral forms rooted in everyday wear. Each piece is designed with intention, balancing craft and function, so the collection feels unified yet personal, quiet yet expressive.

Co-Design & Specs

Together, we refine fabrics, fits, and details. Ideas evolve into clear specifications through measured iterations, with materials, silhouettes, and finishes aligned to OGT’s natural, functional language. considered down to the last stitch.

Sample & Fit

First samples take shape in verified natural fabrics, constructed to defined specs and detailing notes. Fit reviews happen in real time, allowing proportions, ease, and structure to be refined until each piece feels right, on body and in movement.

Lock Tech Packs, Costing & Timeline

You approve final specs, care labels, BOM, and tiered pricing. Once you’re ready, we lock the tech pack and add your run to our production calendar.

Production, QC & Delivery

Your line is crafted in our audited partner workshops. Once QC is complete, we ship to your studio or fulfillment center — ready to shoot, sell, or re-order instantly.

Share OGT's Vision

We align on OGT’s ethos, natural fabrics, restrained silhouettes, and gender-neutral forms rooted in everyday wear. Each piece is designed with intention, balancing craft and function, so the collection feels unified yet personal, quiet yet expressive.

Co-Design & Specs

Together, we refine fabrics, fits, and details. Ideas evolve into clear specifications through measured iterations, with materials, silhouettes, and finishes aligned to OGT’s natural, functional language. considered down to the last stitch.

Sample & Fit

First samples take shape in verified natural fabrics, constructed to defined specs and detailing notes. Fit reviews happen in real time, allowing proportions, ease, and structure to be refined until each piece feels right, on body and in movement.

Lock Tech Packs, Costing & Timeline

You approve final specs, care labels, BOM, and tiered pricing. Once you’re ready, we lock the tech pack and add your run to our production calendar.

Production, QC & Delivery

Your line is crafted in our audited partner workshops. Once QC is complete, we ship to your studio or fulfillment center — ready to shoot, sell, or re-order instantly.

Product 1

Morni’s Craft

Axis Jacket Grey

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 1

Morni’s Craft

Axis Jacket Grey

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 1

Morni’s Craft

Axis Jacket Grey

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 1

Morni’s Craft

Axis Jacket Grey

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 1

Morni’s Craft

Axis Jacket Grey

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 2

Morni’s Craft

Axis Jacket Blue

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 2

Morni’s Craft

Axis Jacket Blue

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 2

Morni’s Craft

Axis Jacket Blue

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 2

Morni’s Craft

Axis Jacket Blue

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 2

Morni’s Craft

Axis Jacket Blue

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Hemp canvas track jacket with eco-printed lining and mindful craftsmanship.

Product 3

Morni’s Craft

Axis Jacket White

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Measured Design. Modern Elegance.

Product 3

Morni’s Craft

Axis Jacket White

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Measured Design. Modern Elegance.

Product 3

Morni’s Craft

Axis Jacket White

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Measured Design. Modern Elegance.

Product 3

Morni’s Craft

Axis Jacket White

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Measured Design. Modern Elegance.

Product 3

Morni’s Craft

Axis Jacket White

  • Hemp Canvas (270 GSM)

  • Eco-Printed Linen–Cotton Lining

  • OGT Thread Logo Embroidery

  • Dark Green Metal/Wooden Buttons

Measured Design. Modern Elegance.

What Morni Created

What Morni Created

What Morni Created

What Morni Created

What Morni Created

From Concept to Production

From Concept to Production

From Concept to Production

From Concept to Production

A cohesive range of jackets and tees took shape, unified by natural materials and thoughtful construction. The collection reflects a quiet, sustainable ethos, offering wearers pieces that feel intentional, enduring, and expressive beyond the moment.

A cohesive range of jackets and tees took shape, unified by natural materials and thoughtful construction. The collection reflects a quiet, sustainable ethos, offering wearers pieces that feel intentional, enduring, and expressive beyond the moment.

A cohesive range of jackets and tees took shape, unified by natural materials and thoughtful construction. The collection reflects a quiet, sustainable ethos, offering wearers pieces that feel intentional, enduring, and expressive beyond the moment.

A cohesive range of jackets and tees took shape, unified by natural materials and thoughtful construction. The collection reflects a quiet, sustainable ethos, offering wearers pieces that feel intentional, enduring, and expressive beyond the moment.

A cohesive range of jackets and tees took shape, unified by natural materials and thoughtful construction. The collection reflects a quiet, sustainable ethos, offering wearers pieces that feel intentional, enduring, and expressive beyond the moment.

Real Results, Fast

Real Results, Fast

Real Results, Fast

How Morni streamlined production, boosted retail reach, and added launch-ready assets — all within 60 days.

How Morni streamlined production, boosted retail reach, and added launch-ready assets — all within 60 days.

How Morni streamlined production, boosted retail reach, and added launch-ready assets — all within 60 days.

Before Morni

Before Morni

Before Morni

Metrics

Metrics

Metrics

After Morni

After Morni

After Morni

4-5

4-5

4-5

Prototype Rounds

Prototype Rounds

Prototype Rounds

2

2

2

Mandatory

Mandatory

Mandatory

On-Site Visits

On-Site Visits

On-Site Visits

0

0

0

None

None

None

Fabric Transparency

Fabric Transparency

Fabric Transparency

Mill Certs & Supplier Lists Shared

Mill Certs & Supplier Lists Shared

Mill Certs & Supplier Lists Shared

Unreliable

Unreliable

Unreliable

Re-order Consistency

Re-order Consistency

Re-order Consistency

Locked via Tech Packs

Locked via Tech Packs

Locked via Tech Packs

None

None

None

Launch Assets

Launch Assets

BTS Reels + Product Shots

BTS Reels + Product Shots

BTS Reels + Product Shots

Online Only

Online Only

Online Only

Retail Reach

Retail Reach

Retail Reach

+4 Premium Stores

+4 Premium Stores

+4 Premium Stores

The Axis Jacket is more than a garment, it’s a meeting of worlds. Created with my brother in craft, Hardik Tuteja, it embodies reverence and rebellion, East and West, nature and design. Reversible and rooted in intention, from hemp shell to botanical prints and Mother of Pearl buttons, every detail reflects conscious craftsmanship. Hardik, I’m deeply grateful, this piece is our shared love letter to the art of making. – JMS

The Axis Jacket is more than a garment, it’s a meeting of worlds. Created with my brother in craft, Hardik Tuteja, it embodies reverence and rebellion, East and West, nature and design. Reversible and rooted in intention, from hemp shell to botanical prints and Mother of Pearl buttons, every detail reflects conscious craftsmanship. Hardik, I’m deeply grateful, this piece is our shared love letter to the art of making. – JMS

The Axis Jacket is more than a garment, it’s a meeting of worlds. Created with my brother in craft, Hardik Tuteja, it embodies reverence and rebellion, East and West, nature and design. Reversible and rooted in intention, from hemp shell to botanical prints and Mother of Pearl buttons, every detail reflects conscious craftsmanship. Hardik, I’m deeply grateful, this piece is our shared love letter to the art of making. – JMS

The Axis Jacket is more than a garment, it’s a meeting of worlds. Created with my brother in craft, Hardik Tuteja, it embodies reverence and rebellion, East and West, nature and design. Reversible and rooted in intention, from hemp shell to botanical prints and Mother of Pearl buttons, every detail reflects conscious craftsmanship. Hardik, I’m deeply grateful, this piece is our shared love letter to the art of making. – JMS

  • Natural fabrics

  • Honest timelines

  • Studio-ready drops

Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.

Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.

Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.

Morni turns ideas into beautiful clothing, using natural fabrics, clear processes, handcrafted details and engaging storytelling.

Cross Continental Bridge

Cross Continental Bridge

Cross Continental Bridge

Cross Continental Bridge

Cross Continental Bridge

LA–Mexico–India design team translated sketches into precise tech packs.

LA–Mexico–India design team translated sketches into precise tech packs.

LA–Mexico–India design team translated sketches into precise tech packs.

LA–Mexico–India design team translated sketches into precise tech packs.

LA–Mexico–India design team translated sketches into precise tech packs.

Verified Natural Fabrics

Verified Natural Fabrics

Verified Natural Fabrics

Verified Natural Fabrics

Verified Natural Fabrics

Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.

Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.

Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.

Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.

Introduced hand-woven kala cotton (rain-fed, GOTS cert), shared mill certificates & supplier names on day one.

Process Transparency

Process Transparency

Process Transparency

Process Transparency

Process Transparency

Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.

Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.

Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.

Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.

Weekly videos from the block-printing tables—Flor watched turmeric & indigo dyes hit fabric in real time.

Extensive Technique Library

Extensive Technique Library

Extensive Technique Library

Extensive Technique Library

Extensive Technique Library

Mirror work, blanket stitch, reversible construction—all sampled in two rounds.

Mirror work, blanket stitch, reversible construction—all sampled in two rounds.

Mirror work, blanket stitch, reversible construction—all sampled in two rounds.

Mirror work, blanket stitch, reversible construction—all sampled in two rounds.

Mirror work, blanket stitch, reversible construction—all sampled in two rounds.

Add-On Storytelling

Add-On Storytelling

Add-On Storytelling

Add-On Storytelling

Add-On Storytelling

4K BTS reels, product photography, QR provenance pages shipped alongside stock.

4K BTS reels, product photography, QR provenance pages shipped alongside stock.

4K BTS reels, product photography, QR provenance pages shipped alongside stock.

4K BTS reels, product photography, QR provenance pages shipped alongside stock.

4K BTS reels, product photography, QR provenance pages shipped alongside stock.